What are "Exclusive Offers"? I guess they are offers that merchants make to affiliates.

For example sign-up offer?

Bonus offers?

I think giving a quick cash offer of $5 / $10 is beneficial to merchants as it gets an instant response and action from affiliates.

Also good for newbies who are simply discovering the field of affiliate marketing. It helps to pay off those hosting bills.

I personally have been quite loyal to merchants who gave me this initial boost when I was just starting out in affiliate marketing.

I made extra efforts to promote these merchants.