This is my first reference to “Web 2.0″. When I first read about it, I thought it was a much easier name for the almost shameful downfall of the dot-com era.Advertising spending is up, users with broadband around the world is on the rise, technology connects us around the globe more than ever, and best of all as an internet marketer, commissions are finally balanced out and looking good for the long haul.So what is the next big thing to look out for in this second phase of making money online? Two words. PPC Arbitrage.If you’ve never heard of PPC arbitrage let me just give you the gist of what it’s about. Very simply put, it’s like the stock market. Your main objective is to buy low and sell high, for maximum profit. Same thing here. Internet marketers are buying cheap traffic, and sending it to their sites with contextual ads on it, from such places as AdSense or YPN, thus converting the $0.05 clicks into $0.25 clicks. Of course, not every cheap click that comes to your site will result in another clickthrough on your ads, thus turning a large profit. But for the most part, it’s very simple to do, and just about anyone with a brain and a bank account can do it.Now why is this the next big thing? Well, it has been around for a while now, but it hasn’t gotten much attention like the other things that the quick cash guys are focusing on.The reason why it’s the next big thing is because unlike the examples mentioned before, PPC arbitrage is not limited to one sector. In fact, you can literally make a living out of it, and still never be able to conquer every niche in the world with it. There are hundreds of sources to buy extremely cheap traffic at, and then convert it over to your site with ads from the big three. Using PPC arbitrage you can even increase your overall revenue not only with ppc ads on your site, but with CPM and CPA ads too, all working together and maximizing profits to your site’s fullest potential.
PPC arbitrage is still in Web 1.0 for the most part though. This is because most people practicing it are lazy guyz that make a 2:1 - 3:1 on their investment and are fine with it and move on. These webmasters also follow the lame rules of splashing some content here and there, sticking a few obvious ads around, crossing your fingers and hoping for clicks. Or even worse.. the absolute lazy route is to just stick a premade search interface on the site, and let the clicks register as a middleman where their site acts as a small portal or even obstacle for the user to continue searching for the information they were originally seeking at the engine that they clicked in from to your site at. These are definitely Web 1.0 ways to make money. Do they work? You bet they do. By all means, if you want, you can continue playing it safe and going this route. You will definitely make money.Just a simple example of some sites and how they compare with the 1.0 to 2.0 tactics.. The lazy ones with the portals on their pages, and no real content would get 1000 uniques, and maybe get about 50 clicks on their ads, whereas a 2.0 would get that same 1000 uniques, but generate a sweet 400-600 clicks.I’d also like to mention that the more original and unique your actual layout is, and how the ads are positioned around SOME content (doesn’t have to be a real plentiful site of it), and toss in a few images near the ads, you will see much larger income bursts and CTR’s than compared to just a domain with a portal on it. Try it and see even, and come back here and report on it. Spend $200 total. $100 for each site, spread it out over 2 domains on the same engines.
Best Regards,
Shuvayu
MarketRaise Corp.
marketraise2005@gmail.com