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Shawn Collins
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Affiliate Trademark Bidding - 06-23-2007

We have around 4,000 affiliates in our system, and about five of the affiliates are doing PPC. My boss now wants me to tell them to stop on our brand names. Can we have them cap their bids so they don’t appear higher than the 2nd or 3rd spot? Is this practice considered fair to [...]

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