Recent news from the big European players in the online marketing/ affiliate marketing sector presents a very positive picture. It is the season of growth, expansion and industry events [the Affiliate Summit UK followed by the A4U Expo].
First up, TradeDoubler posted an impressive 77% increase in Q3 revenues which reached about €82m; the company’s profits also rose by 39% in the corresponding period to €18m. One of the factors responsible for the impressive growth, according to the company, is its foray into search with the acquisition of The Search Works earlier this year. The company recorded growth in all its geographic markets.
Meanwhile, buy.at has opened an office in New York as part of its plans to tap the US market. The company had already moved into the US earlier in the year, launching one program. Other recent activities at buy.at includes its acquisition of Lightstate to add lead generation to its mix; in terms of product offering buy.at also introduced its ContentEngine- a fully-customizable, contextual content engine. According to the company website,
“ContentEngine is a flexible application designed to deliver buy.at affiliates of all abilities, with tailored and relevant content to their websites. It is also fully customisable and easy to use! The application provides our affiliates with the means to boost their sales, by presenting their site visitors with the specific products and services they want to buy. ContentEngine also includes HeadlineOffers - a feature allowing merchants to nominate best selling or special purchase items to be promoted in affiliate’s content units.”
It’s always great to see and hear of positive developments and new offerings!


TradeDoubler posts great results, buy.at opens New York office - Read More...