Linkshare and Microsoft Shopping have teamed up to leverage coupons and social shopping with affiliate marketing.

Here's the press release:

LinkShare, a leading pay-per-action marketing network, has announced that it has been selected by MSN Shopping to provide coupons and special shopping offers.

As one of the world's most popular Internet destinations, MSN Shopping is one of the biggest online marketplaces on the Web today. Through its Showcase Offer Access, a new service, LinkShare will distribute advertisers' offers to the MSN shopping site, as well as MSN's syndication partners.

"MSN Shopping is one of the most highly trafficked sites on the Internet, so it's crucial for advertisers to show up prominently when shoppers are looking for a product," said Steve Denton, president at LinkShare. "LinkShare is providing our advertisers that heightened exposure and distribution on MSN Shopping virtually risk-free since they only pay when shoppers take action with their coupons or special shopping offers."

LinkShare's new partnership with MSN will give its advertisers access to MSN's growing audience of online shoppers. In turn, MSN will receive a steady stream of coupons and special shopping offers from LinkShare's advertisers that are then used to fill open inventory on its site properties and syndication partner sites. MSN Shopping offers more than 30 million products from over 8,000 merchants.

While this seems like yet another ad deal, it is interesting to note that MSN and Linkshare are swapping coupons and advertisers.  It'll be interesting to see how the coupon affiliates use the new partnership within Linkshare as well.  


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