It’s a strange phenomenon but people think of information as good and advertising as evil. They want information but they don’t want to see or hear advertising. That is why mute buttons on remotes for TVs wear out faster than any other button.
Now, advertising IS information. The very nature of all advertisement is to convey a set of facts about a product or service to a potential buyer. And therein lays the difference. The INTENTION of an advertisement is to sell something but the INTENTION of information is simply to inform. So even though they are basically the conveying the same set of facts, one is considered good and the other is sometimes considered downright evil.
When the average internet user is interested in and searching for information about a topic, they are not necessarily looking for a product to buy. Of course, they may eventually BUY products - but their initial desire is for information about a TOPIC and not about a PRODUCT. This is where quality content can have a direct and very positive result on an affiliate marketer’s bottom line.
If you can load your website with valuable and current information about topics POTENTIAL buyers are interested in - and if within that information you recommend products and services for which you are an affiliate marketer - you will have the best of both worlds. You’ll be giving the customer what she wants, and getting what you want at the same time.
You can spend lots of money on advertisements and you’ll most likely sell some product. Or you can give people information, recommend products within the context of the information and sell lots of products without spending any money. It’s a choice all affiliates need to make - whether to be a paid advertising marketer, or a content marketer.
You can combine the methods - for example, putting valuable content on a PPC landing page - but ultimately you’ll need to decide what your focus and emphasis will be.


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