I’ve decided to build a monster.
Sorry - monster site. A huge sprawling domain full of subfolders full of subtopics relating to the main topic, with lots of content for people to read or subscribe to - and lots of sales pages. My theory is that if I drown the sales pages in content pages, it won’t hurt the domain.
Of course, anything you try in this crazy business of ours can end up tanking your domain. And then a year later it might take right back off again. But you can’t gain without taking risks. I’m mostly building this according to how I, as a visitor, would like to see it arranged. I’m going with subfolders rather than subdomains because that way they get the juice from the main domain, which means by marketing one domain I’m effectively marketing quite a few domains - as many as I end up throwing at this thing.
I’ll keep you posted as it evolves and I see results.


Building a monster site - Read More...