Download audio file (asw08-1c.mp3)
The audio from educational sessions at Affiliate Summit 2008 West will be made available at GeekCast.fm.
Listen in to the Affiliate PPC: Brand Enhancement or Bid Escalation session.
Session description: There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands [...]
Affiliate PPC: Brand Enhancement or Bid Escalation - Read More...