Remember Web 1.0? Remember the Dot Com Bust? If you don’t remember it, you’ve at least heard about it. A lot of niche marketers made a lot of money in those “good old days,” but today, even in the most obscure niches, you’re competing for traffic and long tail keywords.
So even if you’re not one of those marketers who is crazy about Web 2.0, if you’re into niche marketing, you need to use it. And the first thing you must do is in the world of Web 2.0 is respect the power of content.
Without a content site, you really can’t compete effectively. Why?

You need content to attract traffic. Finding good long tail keywords doesn’t do you much good if you’re not building content pages that target those keywords.
Hot Web 2.0 sites such as Digg.com, HubPages.com, and Squidoo.com all revolve around the idea of making and sharing content.
Content is a way to keep undecided prospects coming back to your site.
Even if most of your traffic comes from PPC, you still need quality content on your site if you want Google to reward you with good quality scores and the lowest possible minimum bids.
Multimedia content sharing via Web 2.0 is one of the most under-utilized marketing tactics today.

So if you’re not giving your visitors a reason to love your site with quality content, you’re swimming upstream against a strong current… and you just might drown!


Niche Marketing Tip #1: Don’t Paddle Upstream! - Read More...