Back in the olden days of Web 1.0 customers were easy to get. The internet was new and customers weren’t very computer savvy. Frankly, customers didn’t expect a lot and they sure didn’t expect to need to feel a sense of “trust” with the internet marketers they did business with.
The world of internet marketing changed dramatically and customers got smarter.
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They got a lot smarter and they got a lot more wary as well. Today’s customers do business with marketers they feel they can trust. They do business with marketers they feelÂ*they have a relationship with.
Many people see the internet as a raging storm and a place of imminent danger. And there are all of those shysters… the crooks who would even go so far as to steal the identity of their customers. You must provide a safe haven for your customers. Your website must be tamper proof and you need to build good, solid and on-going relationships with your customers.
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Niche Marketing Tip #2: Provide Calm in the Storm! - Read More...
