All signs seem to be pointing to PPC arbitrage dying as an affiliate "revenue stream". Without low hanging fruit, what will affiliates do? My answer: Scramble.

What is precipitating all of this buzz is that CJ is taking back control of its links. With the implementation of their java links, they don't have to rely on site owners to update or remove html from their sites - the sites instead call the java code which serves up whatever CJ feels like serving.

I have to say that I've been waiting for this day to come. I have secretly always been a fan of ABW's infamous Webmaster Mike's signature quote - and I'll paraphrase here because I think I'm banned from ABW - "What value have you put into a click, from a SHOPPER'S perspective?" The short answer for most affiliates has been NOT MUCH.