Patrice Colancecco Milligan

What's it like to be an affiliate manager in 2006... having watched the industry grow since its inception? Click play below for Part One of my candid interview with Patrice Colancecco Milligan recorded recently at January's Affiliate Summit 2006.

0:00 - Introduction

0:37 - Who is Patrice and what's her background?

3:04 - Patrice comments on affiliate marketing skills and their value to a company

3:17 - How affiliate managers command respect of internal colleagues

3:39 - Patrice responds to her controversial comments here regarding the need for affiliate networks and the semantics of "affiliate"

6:26 - The advantages of working "direct" with affiliates and/or working creatively with affiliates

9:05 - Patrice comments on her company's unique "team approach" to search and affiliate marketing

11:07 - Advantages of a team approach to performance marketing/advertising (diminished internal competition)

12:10 - How an interdisciplinary team approach actually works

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iPod Users: This series is also available at iTunes.