Well,
MySupermarket.co.uk launched this week and generated a *lot* of press through all channels.
My first impression was that the idea is a good one. The site lets you shop online for your groceries and then lets you compare prices from Tesco, Sainsburys, Asda and Ocado. However, there are a few problems...
1. The actual design of the site is awful. They are using a terrible colour palette and the design looks like it was bought for $50 from Template Monster. OK, so colour and design is not such a terrible thing, until you consider that....
2. ...it looks awful in IE7. The text is all over the place and it is just a mess. Now I can forgive a site looking awful in Firefox, but IE? Come on guys!
3. The site is still full of bugs, try and do a shop and you get 404 error messages all over the place.
4. Obviously, you can't compare food items that are unique to each supermarket, i.e. I shop at Sainsburys and nowhere else as I like their "taste the difference" range.
5. Each supermarket also has the facility where it saves your favourites, so once you have done 1 shop online it remembers what you buy and then you can just select items from your own shopping list every time. Nice and easy. You can't do this at MySupermarket.co.uk.
6. Also is there really a market for online grocery shopping online? I think that it is still a bit of a luxury to be honest. I know a lot of people who won't buy food shopping online because of the delivery charges (up to £7). So what I am saying is if you can "afford" to shop online then you are you really bothered about saving a few pound? Thats assuming you don't buy any store own label goods at all and all 4 supermarkets carry the same range.
Anyway, time will tell if the site is successful or not. I really hope it is as I don't like to see online ventures fail. I just can't help thinking that they should have at least had a bug-free site on launch.
What I'm listening to right now: Hed Kandi - "Back to love 3" Awesome album, takes me way back!
Affiliate Marketing -
Supermarkets
