In the aftermath of the Edelman/Wal-Mart fiasco, WOMMA has been scrambling to save face (Edelman is on their board, after all) and issue a new code of ethics (Edelman was instrumental in penning the existing code). Edelman's membership is currently in review, and WOMMA has taken quick action to put a new code of ethics -- now referred to as a "tool" -- in place.
WOMMA Issues Guidelines for Business Bloggers and the Marketers Who Contact Them - Read More...