Ros Gardner caught my eye today with her post about Kanoodle changing names and modifying their business strategies. It figures huh, right after Google dances on their affiliates again … we go over to Kanoodle and join, paying the stinking $1 for them to process us … really to get our credit card info, which is suspect … and then, they make these changes without notifing us in a timely manner.
Way to go Kanoodle/Seevast !!! Way to win friends and influence people.
I’ve had the new Kanoodle ads running now for about a month. Yeah, I was ahead of the Google beating most took. I have to say I’m not all that impressed with Kanoodle … okay, I’m not impressed at all and here’s why.

Their ads are not relevant to the information on the web page, not even close.
Half the time their JavaScript code doesn’t work right. For example, on some of my three-tall skyscrapper ads … where I should be getting three text ads, it only feeds one. Yeah, that looks real nice on the page. I replaced the code several times with the same results. I’m guessing that Kanoodle (Pulse 360) are trying to get to a place of relevancy, so their system screws up and only feeds one ad … which wouldn’t be as bad except that the ad isn’t relevant either to the information on the page.

Okay, so those are my personal observations with the newer Kanoodle (Pulse 360) contextual ads service. I’d really like to hear some feedback on what others are expereiencing.
Anyhow, according to Ros…

On August 8th, Kanoodle announced that they will break out their content targeted sponsored links business from Kanoodle into a separate business called Pulse 360. ContextTarget, LocalTarget, BehaviorTarget, and BrightAds will move over to Pulse 360.
Kanoodle will continue to offer search targeted sponsored links through their KeywordTarget product.
Each of their companies will be held under a new parent company, Seevast.
The changes should be in effect by late September, if not sooner. Advertisers will be notified via email when any changes are required.

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