The
Direct Marketing Association’s (DMA) Internet
Marketing Advisory Board announced a
Best Practices for Online Advertising Networks and Affiliate Marketing.
The DMA list is a simple five rules, but important rules that set a generalized guildline for the
Affiliate Marketing Industry something sorely lacking.
The only rule I see as having possible difficulty in obtaining,is the full disclosure of their eligible sites. These
Marketing firms keep their sites a virtual secret to stay on top of their game not something they would readily share.
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