Online Shoppers Now Choose Service Over Price

Affiliate Blogs · **Online Shoppers Now Choose Service Over Price -** 01-04-2007

Last year, KMG did a survey of U.S. online shoppers to find out what affects their purchase decisions. The vote was in, and it was a tie between price, selection, and convenience.
KMG did a follow-up survey at the end of the 2006 Holiday Season, and it looks like consumers have changed their minds about pricing. The winner this year is:
SERVICE!
According to KMG: “81% of the 1,200 consumers surveyed said they shopped at the stores that had their desired items in stock, and 75% said a simple return policy helped them decide which retailers to patronize. Conversely, just 19% of the respondents cited price as the most influential factor in choosing a retailer.”
One lesson to be learned here is to make sure you pay attention to recent trends. Don’t just keep dong the same thing year after year; even if it’s working, it could be working better.
A few things you can do to capture shoppers are:

If you have an in-stock guarantee, make sure the guarantee is shown in a prominent place on your web-site, and in any ads that you place if space allows.
As an affiliate marketer, be sure to mention the return policy of the merchant you are promoting.

You will get more click-troughs to the merchant if you do these two simple things. That should make for a much more profitable 2007.
The other lesson is one that should be obvious: treat your customer well. Even as an affiliate, maybe especially as an affiliate, you have a lot of influence over how that customer perceives the merchant. Everyone appreciates that extra effort to make them happy. Taking the time to treat each as an individual with a particular need or concern brings them back time and time again.
Happy New Year!

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