Defining a keyword is quite simple; it’s a term that a web user enters into a search engine. Period.
But we all know a more important definition of the word: A key focal point of any affiliate marketing venture. After all, if you’re going to drive business to your website and the product(s) you offer, the keywords you use in describing your site are critical, whether you pursue SEO, PPC, or a combination of techniques.
A Keyword by Any Other Name…
Funny thing is, those who are new to affiliate marketing can be confused by a number of terms that basically mean the same thing as “keyword.”
For instance, what’s the difference between “keyword” and “keyphrase”? Well, perhaps that “keyword” consists of one word and “keyphrase” consists of more than one word, but that’s the only difference.
And while simpler is better, you shouldn’t try to whittle all your keywords down to one word - few things in life can be whittled down to one word, anyway. You need the right combination of terms, whether single words or multiple-word strings, which coincide with the web searches conducted by your target audience.

“Keyword” or “Search Term?”
And what’s the difference between “keyword” and terms such as “search term,” “search phrase,” or “search query string”? Nothing - they all mean the same thing, too. Yet someone new to affiliate marketing (and, possibly, the web in general) probably has done a double-take over this.
Different groups of people tend to use “keyword” as opposed to “search term.” While “keyword” occupies an important, well-honored place in the professional lingo of affiliate marketing, the average web user is probably more likely to use “search term” when describing the same concept.
Google reflects this to some degree. Google’s Web Search Help Center uses “search term” instead of “keyword” in offering guidance for new web surfers, while “keyword” is more prominent in their pages for web advertisers.

So what’s the “moral of the story”? It’s that a keyword by any other name is a keyword. Whatever name you use, your website must contain the right words or word combinations to bring potential web customers to your home page. It’s the first turn of the faucet for your revenue stream.


What is a ?Keyword? - Read More...