Retailers Sign on With Commission Junction to Gear Up for Record Holiday Season; Commission Junction Launches Over 100 New Performance Marketing Programs in Third Quarter

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Nov. 8, 2004--ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction, a provider of advanced online performance marketing solutions, announced that it has launched performance marketing programs for 103 new clients worldwide during the third quarter of 2004. Many of Commission Junction's new clients are embracing performance-based affiliate marketing for the first time to take advantage of the upward trend in online shopping this holiday season. Clients who have signed on as part of their holiday sales push include CityModa, Garden Botanika, Jewelry Television, and Orvis.


With online holiday sales for 2004 projected to reach a record $21.6 billion (JupiterResearch), retailers have turned to new marketing channels like performance marketing to extend the reach of their online advertising efforts. Of the 103 new clients over 26% have signed on for CJ Vantage(TM), a premier affiliate marketing solution for advertisers, to leverage Commission Junction's expertise and quickly ramp up their programs in time to capture holiday sales. Others clients like Orvis have signed on with Commission Junction to broaden their existing performance marketing program in order reach a wider audience and maximize revenue potential during this important sales period.

"The holidays are a critical revenue generating period for our catalog business and we wanted our online marketing campaigns to reach as many consumers as possible. With the holidays rapidly approaching, we needed to work with a partner who could get our performance marketing program up and running quickly," said Jason Krupsky, e-commerce marketing manager at Orvis. "Commission Junction's knowledge and experience made it easy to build a quality network which will augment our existing e-commerce marketing initiatives this holiday season."

"The 2004 holiday season is expected to bring even higher returns for online retailers than last year as more consumers flock to the Web for their holiday shopping. As one of the largest affiliate networks, Commission Junction provides advertisers with an extensive network of publishers to reach the growing and increasingly diverse consumer market," said Jeff Pullen, executive vice president of operations at ValueClick. "Commission Junction's suite of performance marketing products and services provides a highly cost-effective, multi-channel online marketing solution that helps advertisers meet their revenue goals."

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