Online Advertising is often most successful when utilizing visuals. This can mean anything from colorful banner ads to a full-blown flash presentation. The key to successful online advertising is to grab attention without being overly intrusive. Current popular methods of online advertising include:

Banner Ads: Banner ad online advertising is one of the first advertising methods used on the internet. Banner ads are also easy to create.

Floating Ads: This form of online advertising is seen as intrusive by some people. Floating ads appear to float or move across a user's screen while viewing a web page. They can be distracting.

Interstitial Ads: This is a relatively new form of online advertising which has grown in popularity due to Flash and other similar programs. Interstitial ads are like television commercials on your PC. They usually appear before a main page loads or they're placed in some other spot on a web page.

Pop-Under Advertising: This is one of the newest and most controversial forms of online advertising. Unlike pop-up ads, pop-under ads are sneakier and less intrusive. They don't steal the attention away from the main web page as pop-up ads can do. Instead, a window will open up in the background with the ad in it and will be instantly minimized so that the user can continue to look at the original web page only to find the ad later. The attractiveness of pop-under advertising has to due with it's relatively cheap cost. At around $5 per thousand impressions, it is an attractive alternative to other forms of online advertising.

Advances in technology also mean advances in online advertising. More businesses have started taking advantage of Streaming Video when it comes to their online advertising. Who knows? Pretty soon, advertisements on your computer screen may look no different than those during the commercial breaks.

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We should use a BALANCE approach to marketing. Use both ONLIN & OFFLINE methods of marketing. Better effectiveness. Trust me.

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