GoDaddy.com saw its market share increase 75 percent on February 5, the day after the Super Bowl according to Hitwise. Their commercial was rated as one of the “least favorite” but the site still managed to attract more new customers and saw improved sales.

On Monday the site saw revenue increase 70 percent year-to-year. They also had a 37 percent spike in new customers this year when compared to the 2006 Super Bowl.

Media coverage for the domain name registrar was intense and many were critical of the CEO for drumming up publicity. “That's giving me too much credit. The pre-game buzz is fun, but at the end of the day Go Daddy is all business," said Bob Parsons, CEO and Founder of GoDaddy.com. "As my dad used to say, the proof of the pudding is in the eating. Just look at the numbers."

Traffic patterns last year during the game did not show an increase in visitors; according to Web usage monitor Akamai Technologies. This year GoDaddy focused on popular video web sites that consumers would be likely to visit. From there they used online video and podcasting to help build the distribution of their Super Bowl ad. "Most who wanted to see our ads went to their everyday sites, like ifilm.com and Break.com, instead of viewing our commercials on the Go Daddy site," Parsons reported.

“The visitors we attracted came to buy. We have always believed once a potential customer visits our site and has a chance to experience our outstanding customer service, great products and prices they will become customers for life," Parsons said. "That's why we are the world's largest registrar -- with more than twice the domain names of our closest competitor!"

Tags: GoDaddy

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