Orb Networks, a software development firm has announced a new service called MyCasting, which allows users to share Internet videos from their PCs to mobile phones, by text message links. User can watch videos from popular sites such as YouTube, DailyMotion, Google and Yahoo.

"Demand for Internet video on the PC is insatiable with more than 100 million streams daily on YouTube alone and many of those streams are being forwarded and shared virally via email and IM," said Joe Costello, Chairman and CEO of Orb Networks.

"Those are staggering numbers considering these sites didn't exist 18 months ago -- so we know consumer demand is high. Now factor in more than 120 million handsets today are video-streaming enabled worldwide -- and it's pretty clear consumers will quickly seek that viral ability to share Internet videos to the mobile phone. That's what Orb did."

The new feature is currently only available in beta form in the US, but Orb does have plans to make the service available worldwide in the weeks ahead. Vodafone offers a similar service but is exclusive to Vodafone users only.

“We're breaking out Internet video sharing from the PC only and onto the mobile phone," said Costello. "Think about how you typically find out about an Internet video -- your friend pings you on IM or sends you an email with a link so you can watch it. Orb takes that spontaneous moment of sharing to another level -- you send a text message with a link to the video from your PC to your friend's mobile phone. They click and watch anytime, anyplace. It's that simple."

Costello believes that consumers should have more choice when it comes to content selection. He said,” Consumers will engage more if they have more choices. Carriers should worry about giving consumers the best possible service and leave content selection and how they choose to consume it up to the customer."

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