Tim Tuttle and his Truveo video search site, now part of AOL, have been making a lot of deals while boosting their monthly unique audience.



The numbers look good for Truveo, which AOL snapped up in December 2005. ComScore Media Metrix said their audience has reached 39 million unique visitors per month.

Tuttle, Truveo's CEO and co-founder, attributed the continuing growth to the burgeoning demand for easily finding video online. "We’ve seen steady growth since we launched, but the recent 50% month-over-month growth we are now seeing represents a fundamental shift in user behavior,” Tuttle said in a statement.

"Users are realizing that their favorite video may no longer be available on video sharing sites due to copyright issues, but they can still easily find legal versions of those videos elsewhere on the Web."

Truveo has been cropping up on a number of places online. They touted new partnerships with sites like Brightcove, Netvibes, and Pageflakes as evidence of the increased interest in Truveo's video search service.

Tuttle also credited Truveo's open APIs for driving developer adoption of their product. Truveo currently claims it has over 21 million videos indexed from a variety of services, giving those developers a lot of content to tap with video search on their sites.

Truveo, Video Search, AOL