I recently learned of a new company that I found very interesting. It is called Hypedrive. They are a relatively new firm centered around targeted internet marketing. They have an interesting new idea about marketing online. It seems like they are trying to extend traditional word-of-mouth marketing to the internet. They say that they can talk to people for you and drive them to your website. I know they use some paid blogs similar to pay per post. The article also said that have people that are members of social networks who will tell everyone in their network about their clients product/website.
I am currently looking for ways to create a buzz around my website. I have used SEO, ad words, and some other similar routes. I would like to get some opinions on whether or not you think this word of mouth approach is worthy. I am not the most knowledgeable guy when it comes to marketing, or the internet , the article caught my eye.