Facebook Fan pages present another way to promote one's website and benefit from their presence in search engines.



In the case of online businesses, entrepreneurs want to be found. That's especially true this time of year, as the prime holiday shopping season will part consumers from their dollars even with gas prices hitting $3 and up per gallon.

Dave Rigotti of Freezing Hot said on Search Engine Journal he saw six reasons why site publishers should create Fan pages on Facebook, preferably sooner rather than later.

"Most of Facebook is behind a login," he said. "However, some Fan pages are not behind a login and thus search engines can index the page."

Gathering an audience into Fans makes it easier to communicate updates and news to them. If they have News Feed turned on for their Facebook profiles, everyone reading the News Feed will know that person became a Fan of a page.

However, one should keep in mind that not everybody sees Facebook as the greatest thing since Tim Berners-Lee came up with http. Nick Carr already said Facebook is "determined to out-MySpace MySpace" with its Social Ads. There can be too much of a good thing, but a skillful, and respectful, marketer should be able to make a Facebook Fan page a good complement to existing marketing efforts.

Facebook, Fan Pages, Marketing

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