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Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.
The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.
The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.
