Global mobile advertising will surpass $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and increasing to almost $7.6 billion by 2013 according to a new report from Juniper Research.
SMS advertising currently accounts for the largest proportion of mobile advertising but as the popularity of mobile TV grows ad spend in that area will increase from $335 million in 2008 to more than $2.5 billion in 2013.
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