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Online Shoppers Favor Sites With Recommendations -
04-18-2008
More than 60 percent of online shoppers favor sites that feature Web 2.0 tools according to a Guidance/Synovate eNation study.
Thirty-five percent of respondents said they are most likely to return to a site if it makes recommendations on products or services for sale. Another 26 percent want "a unique experience each time" they shop.