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CBS Launches Ad Network For College Sports -
05-22-2008
CBS has launched CBS College Sports Media, a vertical advertising network that will serve ads for CBSSports.com, NCAA.com and around 215 official college athletics sites.
The ad network will focus on the male demographic between the ages of 18-49. CBS said the new ad network would have reached 10 million unique visitors in March, during the popular March Madness basketball tournament.