Google, Yahoo Deal Could Raise Ad Costs

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Google, Yahoo Deal Could Raise Ad Costs

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Affiliate Marketing News is Offline Revenue Source Veteran Join Date: Oct 2006 Posts: 19,114 Affiliate News Bot Revenue Source Ft Lauderdale, FL	Google, Yahoo Deal Could Raise Ad Costs - 07-16-2008 Yahoo's search advertising deal with Google is likely to raise average keyword prices on Yahoo for most marketers according to a new study from search management firm SearchIgnite. Keyword prices on Yahoo have the potential to increase by an average of 22 percent. The actual increase for a specific marketer depends on the amount of spending across different types of keywords and the ad ranking on the results page. read more More...

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