When looking for advice concerning the marketing of a web site, it's wise to have an idea about who you should listen to. There's lots of advice out there, but how much of it is good?

That's a debatable answer, however, when it comes to Lee Odden, you can be assured any advice or guidance he offers is quality. The Yahoo Publisher Network recognized this as well when they asked him to be a guest author on their blog. In an article titled, Signal to Noise, Lee discusses the various methods site owners can use to promote their site.



There are five different tips discussed in the post and each one of them, if followed correctly, can go a long way towards helping your site get noticed in the appropriate niche:



1. Market offline, as well as online



2. Announce your site



3. Market with a blog



4. Optimize content and links



5. Keep your content fresh



For a full description of each tip, check out Lee's article. However, the headers alone should be enough to get you moving in the right direction. A lot of this is common sense in action; it just takes someone to organize these ideas into a cohesive checklist people can follow.



Because being noticed by the audience you are actively targeting is paramount to any site's success, by following these site promotion steps, you can go a long way toward securing your goal.





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