| Revenue Source Admin
Join Date: Oct 2004 Posts: 289 Marifer V. Affiliate Mgmt/Consultant
Ft. Lauderdale, FL
 | Dell Affiliate Newsletter -
01-11-2005
Dear Valued Affiliates, We thank you for your support of Dell Home, and hope to see continued results.
We do appreciate your efforts, but we do have some guidelines. It has come to our attention that there has been some confusion about merchandising recently. Please see the below sections of our affiliate agreement for clarification. It is very important that these guidelines are followed. We may reject your application after initial approval if we determine (in our sole discretion) that your Site is unsuitable for the Program. Unsuitable sites include, but are not limited to, those that: * Promote (including, without limitation, links to) sexually explicit materials * Promote violence * Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age * Promote illegal activities or otherwise violate any applicable laws, including those targeting "spyware," "adware," or SPAM * Manipulate key word searches on portals * Misrepresent themselves as a Dell Website by co-opting the visual look and feel of or text from Dell's Site * Include Dell or variations or misspellings thereof in their domain names * Otherwise violate intellectual property rights, including, without limitation, scraping text or images from Dell's Websites * Have traffic of less than 500 unique visitors per day * Do not clearly state an online privacy policy to its visitors * Otherwise are considered offensive or inappropriate at Dell's discretion 7. OWNERSHIP AND LICENSES 7.1 Each party owns and shall retain all right, title and interest in its names, logos, trademarks, service marks, trade dress, copyrights and proprietary technology, including, without limitation, those names, logos, trademarks, service marks, trade dress, copyrights and proprietary technology currently used or which may be developed and/or used by it in the future. 7.2 We grant you a limited, revocable, non-exclusive, license to use the graphic image and text, which may include our name, logos, trademarks, service marks (collectively, the "Dell Marks"), designated in the Offer, only as provided to you through The LinkShare NetworkTM Site and solely for the purpose of creating links from your Site to our Site pursuant to this Agreement. Except as expressly set forth in this Agreement or permitted by applicable law, you may not copy, distribute, modify, reverse engineer, or create derivative works from the same. You may not sublicense, assign or transfer any such licenses for the use of the same, and any attempt at such sublicense, assignment or transfer is void. Any prominent use of the Dell Marks on your Site must be approved by Dell prior to publishing. We may revoke your license at any time by giving you written notice. 7.3 The Parties understand and agree that Dell Computer Corporation, a related company of Dell USA, L.P., owns the Dell Marks and may be a necessary party in any undertaking to enforce this Agreement. 7.4 As a condition to your acceptance and participation in the Program, you agree to not undertake or engage in the following practices, and any violation of this Section shall be deemed a material breach of this Agreement: (a) Use or otherwise incorporate the word "Dell" or variations or misspellings in the domain name(s) of your Site(s), on any meta tags of Web pages comprising your Site, or in advertising or searchable keywords; (b) Modify or alter Dell's Site in any way; (c) Make any representations, either express or implied, or create an appearance that a visitor to your Site is visiting Dell's Site, e.g. "framing" the Dell Site, without Dell's prior written approval; or (d) "Scrape" or "spider" the Dell Site or any other Dell website for content (such as images, logos and text). If you have any questions, please let us know.
View Complete Dell Affiliate Agreement Please View this example of what is acceptable use on search:
Let’s say that I search the words ‘Dell Coupons’. Dell Coupons & Discounts Save on Dell Computers with
Coupons and Deals from an affiliate. www.myaffiliatesite.com Please View this example of what is NOT acceptable use on search: Dell Coupons & Discounts Save on Dell Computers with
Coupons and Deals from an affiliate. www.dell.com *** The links under your add MUST direct to your website, not Dell. |
