Hello,


We have a few different websites. We are in the process of making sure that they are more SEO freindly. On the index page there are keywords and a description, currently the same keywords and description are on every page. Would it be beneficial to change them for every page?

Thanks

Yes.

Thanks, I assumed that was the answer, just wanted to get an opinion! :)

Google and the other major engines are cracking down on what they often refer to as "duplicate content." I like to think of it a bit differently. If you take the time to nurture your pages with good titles, meta keywords, and meta descriptions, you'll reap the benefits. If you decide to publish a multitude of pages with the same titles and meta tags, it's just as dangerous as having the same HTML on every page.

I highly recommend you cater your meta tags to each page individually. Make them as specific as possible. Please do not make a site about cars and then use the keyword "cars" on every meta tag of every page. Rather, if you make a page about car a/c's (meta key: air conditioning, auto a.c., a/c repair, etc) and a page about radiators (meta key: radiators, radiator repair, etc), and a page about tires (meta key: tires, wheels, rims, spinners, etc)... if you do that and link all those pages back to a front page (meta key: cars, autos, auto repair, car parts, etc), you'll have much better success at your SEO. Remember, most of the search engines now see your site as a whole. You want your front page to be a broad theme, with each of your pages to be as specific as possible to the various "niches."

A site that does the above is more likely to appear under "cars" in google than a site that has "cars" on every page as a keyword meta tag. Explore and implement your sites' niches.

This is a basic example... hope it helps.

I'd also like to add that when you put the titles to your pages that they are not like this.

Widget Company - Green Widgets
Widget Company - Blue Widgets
Widget Company - Red Widgets
Widget Company - Yellow Widgets

More like

Green widgets from the Widget Company
Blue Widgets supplier
Red Widgets - Widget Company
Yellow Widgets information

Reason being is that the eye is drawn to the first few words. If these are "better suited" to the searchers "phrase" rather than the same you get much better benefit from it!

To add to what has already been said... Replicating your meta tags(specifically title and desc tags) over your site can make your site look spammy and appear as though it was a quick-throw-together. It can also be annoying for visitors and hard for them to navigate. I HATE sites that don't have accurate titles. Also if your desc tag is the same on all your pages your search engine traffic will be very much lower than it could be because your tags will not be as related to searches. This will cause less searchers to click your ad.

Thanks for the advice. We are in the process of having all of our websites redone. To make them more SEO friendly. Thanks again!

- add to that :
START your title with your keywords for every web page
START your description with your keywords for every web page

- do not waste your time with keywords metatag, the most important search engines algorithms did not takle this tag in consideration.