Pros of Article Marketing:

• Highly effective when trying to target traffic or back links in a short time.
  • These links are one way, so it will help boost your Google Page Rank (when it updates)
• If you are proficient with your own writing style, you can easily make a 300-500 word article which can help establish you as an expert in your niche.
• Article Marketing is viral. If you do it once, it just spreads out. Its quite contagious)
• As long as you provide quality content, you cannot go wrong. Submit 5-10 articles a day and you can make some decent cash with that

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Cons of Article Marketing:

• You need decent writing skills (or atleast your own personal style which stands out)
  • If you do not have enough skill in this, you can hire a ghost writer. Though it might cost you some money. (then again, ghost writers are worth it if you can find a good one)
• Manual Submissions can be a drag. If only there was another way. Oh wait. There is. You can pay someone else to do it for you!
  • You can also find a program to do it for you, but I truly do not trust these. I’ve heard mixed reviews.
• Articles can be time consuming
• Marketing these articles can be time consuming

Thanks Durga... nice little summary!

Nice read!

Another Con in article marketing is when someone copies your article and place it in a blog or site and does not credit the original source of it ;)

Yeah... bummer lol

Yes, someone might do that but I think article marketing still working you can get more link and traffic to you site. Good One-way links.

Yes, in that case the article will be considered to be a duplicate or plagiarized and if the original author of that particular article stakes his claim he could easily drag the content thief to court.
If you are into business to business marketing and looking to launch your business through the web,then it is important that you stick to original and fresh article.How good your article is will determine how good you know your business.If your article is really good and is all the more relevant to the business that you are looking to promote will get your website more visitors and if the content there is excellent ,you will get better conversion rates.