Search engine optimization (also known as SEO) is set of methods aimed to improve the ranking of a website in search engine results page (SERPs). The term also refers to an industry of consultants who carry out optimization projects on behalf of clients' sites.
The Search Engines have there own set of algorithm defined by their Engineers to rank the websites. There are more than 200+ factors defined, that influence any web site's ranking. To achieve a top ranking (first page) a website needs to follow certain rules that are ethical and come under the guidelines of Search Engines.
If done properly then search engine optimization can work as a magnet to the Search Engine robots. Search Engines bring about 85% of traffic to the Web sites. So it's very important to rank well in the search engines otherwise you are losing a lot of targeted traffic and that too comes for FREE!
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Shuvayu
MarketRaise Corp.
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