Button pusher SEO is usually what the “white hat” mouseketeers like to whine about loudest. The rationale, is that it is that it is really easy to do, and tends to be on the “spammy” side because of things because it is generally somewhat automated. Automated, however, doesn’t always mean easy. Button pushing SEO’s, work very hard to create tools that will create content, links, and ultimately revenue with techniques that push the envelope. They don’t worry about update schedules, they worry about revenue and developing improved tools.Several things have contributed to the proliferation of these type of sites including the ability to scrape pages (wikipedia, dmoz, etc.), aggregating dynamic content with RSS, adsense (which easily monetizes any topical content), affiliate programs and more. This rash of adsense scraper sites is contributing to increasing volumes of discussion on the topic.
The question is how long will this information pollution continue? Since Adwords is G’s main source of income, are they in any hurry to stop these sh*tty adsense scraper sites? There are plenty of people willing to continue using “the blend” (which I even remember getting a nice little flip manual guide from G recommending it as one of the ways to increase click through rate) and cashing in nice adsense checks by cranking out mountains of content to further pollute the information superhighway (is it still trendy to call it that?). With the growth of this garbage we may soon be calling it the Newark Net Back Alley.
The results from Adwords should, in theory, be highly relevant anyhow, as someone wouldn’t be stupid enough to pay for the click if it wasn’t relevant. I’m not overly concerned if the ads clicked on my site only have the visitor stay for 10 seconds. G doesn’t care either. The only person who cares is the person blindly throwing money at PPC. Wise up irrational spenders and either turn off content targeting or start tracking better.
One definite solution in the realm would be source exclusion which Blowsearch has reportedly already implemented. Protecting advertisers is going to be nearly as important in continued growth for G as protecting investors intrests will be. My guess is that the purchase of Urchin should help to aid in combating fraud and other related problems.
Best Regards,
Shuvayu
MarketRaise Corp.
marketraise2005@gmail.com
marketraise@marketraise.com