If you have ever attempted to figure out what advertising rates you should charge you will quickly learn that it is not always easy as it sounds.
If you drive the price to high, your advertisers may never fork over the money, since they may think you are trying to gouge them. While on the other hand if its to low, the customers that have long-term money may not buy, since they think it’s not worth their time.
If you have the luxury of being in one of those markets like text-links, or pay-per-click then you can just do some secret shopping to find out what is the right price to charge for your content and level of traffic. (more…)


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