Not all paid links (don’t forget to read the update) are easy to detect, but if you think Google can’t detect blatant schemes like Text Link Ads you’re dreaming. They stick out like a geek on American Idol because:

1. Anchor text targets money terms. Anchor text like “buy viagra”, “car insurance”, and “search engine optimization” are more likely to raise Google’s suspicion than if you used anchor text like “click here for more info on why Text Link Ads suck.”
2. Links are off-topic. (e.g. “online casino” link on a “paris hotel” site)
3. No context. Anchor text without context is like fish out of water. Sure, there are legit reasons for linking out from your sidebar. But the reason is unclear because there’s no surrounding text to provide context.

If you’re buying links through link brokers like Text Link Ads, stop wasting your money. Your chance of avoiding detection is lower than Boris Yeltsin scoring a one-night-stand with Maria Belluci. Instead, surf on over to technorati, search for topics related to your niche, sort by authority, and start at the top of your list. Email the owner of every blogger you see there, offering them money for blogging about your site. Remember, every blogger has a price, so don’t take no for an answer.


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