Colleen asked in here why I am anti-SEO.
She then accused me of not responding to her comment, and via PM told me “bite me“. I of course responded, “I’d love to”.
So here it is…
I’m not anti-SEO, per se. I believe that SEO has it’s place. But the simple fact is that many webmasters look to SEO as their sole business model. Traffic, targeted or not, is not a business model. The biggest impediment to sales is lack of credibility. The most powerful sales tool you can posses is not SE rankings - it’s brand.
Unfortunately, most web professionals (I use the term lightly) look to SE rankings when sales are lagging. It’s the biggest problem in the e-business community right now, in my opinion. Branding first, then SEO as needed.
And a lot of SEO just devalues the web and the websites that it targets.
That’s all I want to say on the topic now, because I’ve written about it several times before.
The Alternative to Search Traffic
What SEO Isn’t
SEO vs Internet Marketing


Why I?m anti-SEO - Read More...