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What Google Knows About Spam - 05-12-2008

If you didn’t attend Web 2.0, you can watch my keynote about “What Google Knows About Spam” (and several other keynotes) on blip.tv. I’ll embed the keynote below as well.

The only thing I don’t like about conference speaking is preparing slides. When I use slides at a talk, I almost always make a custom presentation. That’s why I prefer Q&A sessions; making slides is too much work.
To make the process easier this time, I tried using Google Docs to create the presentation, and then saving my Docs presentation in PowerPoint (PPT) so that the conference could easily project the slides. The “Save as PPT” feature worked perfectly for me — go Google Docs team! Here are the slides in PowerPoint (PPT) form.
In case you want to see the slides yourself, here they are in embedded form:

In addition to simple PowerPoint exporting, it’s also easy to embed a Docs presentation on your own web page.
[Thanks to Tracy O for cc-licensing the "money" image that I used in the presentation.]
I’ve always meant to do a post to say that search engine optimization (SEO) is not spam and that Google doesn’t hate SEO, but I never seem to get around to it. This presentation gave me a chance to slip those facts into the minds of several thousand tech-savvy folks.


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