This is pretty big news. In a press release entitled “Yahoo! Re-Aligns Organization to More Effectively Focus on Key Customer Segments and Capture Future Growth Opportunities”, we learn that Yahoo will undergo a re-org. The press release opens with:

Yahoo! Inc., a leading global Internet company, today announced a reorganization of its structure and management to align its operations with its key customer segments — audiences, advertisers and publishers — and more effectively leverage Yahoo!’s significant strengths to capture future opportunities for growth.

Dude, that was all one sentence. Sounds like Lloyd Braun and Dan Rosensweig will be leaving, and Yahoo will form three main groups: audience, advertiser/publisher, and technology. I’m not sure whether search would fall under the audience group or the technology group.
You might not know this about me, although you could probably guess: I love to debate strategy in the search industry and to play armchair quarterback. But I try to keep all that speculation completely within the walls of Google. This announcement will give me food for thought for several days.
What do you think? Will this distract Yahoo for a while? Will it make them a more focused competitor? Both?


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